Plexifilm DVD Series
OPPORTUNITY
To design covers for a series of DVDs that personify the most well-known designers of the New York style.
To design covers for a series of DVDs that personify the most well-known designers of the New York style.
SOLUTION
The focus of this series was to visualize how each designer found simplicity in design. Thus, the series is called Pure Simplicity. Each designer focused on keeping their design minimal, but each had their down objective and reasoning. The process began by breaking down each designer's work into bare essentials. The simple shapes are recognizable and each represent each designer. A bright color was paired with each designer to make each cover personable and playful.
The focus of this series was to visualize how each designer found simplicity in design. Thus, the series is called Pure Simplicity. Each designer focused on keeping their design minimal, but each had their down objective and reasoning. The process began by breaking down each designer's work into bare essentials. The simple shapes are recognizable and each represent each designer. A bright color was paired with each designer to make each cover personable and playful.
